What is the best virtual assistant for realtors?
There is no single best option. A managed human VA fits an agent who needs listing, admin and CRM work. A human ISA fits a team that wants a person handling lead conversations. An AI assistant inside Follow Up Boss fits an office that wants follow-up in its CRM and will review the messages before they send. Start with the work you need taken off your plate.
Start with the work you need done
“Virtual assistant” can mean an admin contractor, a managed service, a human ISA or software. Those are different purchases, and the label does not tell you which tasks are included.
Write down the work you want to hand over. Does it include listing coordination? CRM cleanup? Calling leads? Replying to new inquiries? Setting appointments? One service may cover several of those jobs; another may be built for only one.
Then ask how the work gets checked. Who reviews the first messages? Where do conversations appear? How do you take over? What is the full monthly cost, including usage or extra hours?
Compare the three options
| Option | What the published offer covers | Published price | Best fit |
|---|---|---|---|
| Managed human VA | VantaStaff lists lead follow-up and qualification calls, CRM updates (including Follow Up Boss), listing coordination, MLS data entry, showing scheduling, transaction support and drip campaigns. Plans include managed onboarding and a dedicated assistant. | Starter $699/mo for part-time coverage (4 hours a day). Professional $899/mo for full-time coverage (8 hours a day). Enterprise $1,699/mo for two full-time VAs. | Agents who need a person for admin, listings and lead work across several tools. |
| Human ISA | A person handles lead conversations, qualification and follow-up. The role, hours and scope depend on the specific hire or service. | No comparable public rate verified for this page. Ask for a written quote by role, hours and coverage. | Teams that want a person making judgment calls and answering leads. |
| AI inside Follow Up Boss | Nadia says she replies to leads from your office’s own registered number, qualifies them, books appointments and updates stages, tags, tasks and notes. You choose a mode per lead and can take over the conversation. | Free is watch-only. Starter $79/mo for one seat. Pro $149/mo for up to five seats. Team $279/mo for six or more seats. Fair use is 1,000 active leads on Starter, 3,000 on Pro and 10,000 on Team. Usage is 2¢ a text and 4¢ an email. | Offices already on Follow Up Boss that want follow-up inside the CRM and will review sends. |
These are published list prices, not a like-for-like total. Hours, duties and what counts as a seat differ, so ask for a written quote before comparing totals. Prices and fair-use limits are as of October 2026.
When a managed human VA is the better fit
Choose a managed VA service when you need a person for work beyond lead response. The VantaStaff page lists CRM updates, listing coordination, MLS data entry, showing scheduling and transaction support alongside lead follow-up.
Ask the provider to spell out coverage, handoffs, tool access and quality checks in writing. “Works in Follow Up Boss” does not tell you which tasks they will do in your account or how they will handle a lead who replies. Check the plan scope before you compare prices.
When a human ISA is the better fit
Choose a human ISA when your requirement is a person handling conversations and making judgment calls. Ask who supervises the work, which hours are covered, how the ISA uses your scripts and CRM, and how conversations are handed back to your agents.
The price depends on the specific role and arrangement. No comparable public rate was verified for this page, so the table leaves the price open. Get a written quote by role, hours and coverage before you compare it with software.
When an AI assistant inside Follow Up Boss is the better fit
Nadia is built for an office that already uses Follow Up Boss and wants lead follow-up inside the CRM. Nadia says she replies from your office’s own registered number, qualifies the lead, books appointments and keeps stages, tags, tasks and notes current. You can choose a mode for a lead and take over the conversation.
The free option lets you connect Follow Up Boss and watch. It does not send. Paid plans are priced by seats, not by the number of leads. The published fair-use limits are 1,000 active leads on Starter, 3,000 on Pro and 10,000 on Team, as of October 2026. Usage is 2¢ a text and 4¢ an email, as of October 2026.
That can fit a team that wants to inspect the workflow before enabling sends. It does not replace a person who needs to make decisions Nadia is not configured to make, so keep a human for negotiation, legal questions and exceptions.
Questions to ask before you pay
- What work is included, and what is out of scope?
- Who handles a lead that asks a question the workflow cannot answer?
- Where can I read the conversation and take over?
- What does the monthly price include, and what is billed separately?
- Can I watch the system before it sends anything?
- What happens when I turn the service off?
Compare the answers in writing. A low headline price is not useful if the work, hours or usage are unclear.
Who this does not fit
This comparison is for Follow Up Boss users. If you use another CRM, Nadia is not the option described here. If you need a person answering calls or handling exceptions, compare human services and confirm their coverage. If you are not ready to review messages or set follow-up rules, start with a watch-only workflow instead of enabling sends.
Frequently asked questions
What is the best virtual assistant for realtors?
How much does a real estate virtual assistant cost?
What is the difference between a real estate VA and an ISA?
Does Nadia replace Follow Up Boss?
Can I try Nadia before it sends anything?
Does Nadia work without Follow Up Boss?
See Nadia's workflow before you choose
Read how Nadia works inside Follow Up Boss, then connect the account and watch on your own leads. The free option is watch-only. Choose a paid plan before Nadia sends.
Sources
- VantaStaff: virtual assistant for real estate agents — plan scope and published prices, read October 23, 2026.
- Nadia pricing — seats, fair-use lead limits and usage rates, read October 23, 2026.
- Nadia homepage — how Nadia works inside Follow Up Boss, read October 23, 2026.
- What is an AI ISA? — the definition and where an AI assistant fits in a real estate team.