Speed to lead is the time between a new lead arriving and the first real attempt to reach them. For real-estate teams, it is the single most controllable number in the funnel. These are the primary-source figures behind it. We update this page when a source changes.
Last updated: 2026-10-02
How to cite this page:Nadia. “Speed to Lead Statistics.” Updated 2026-10-02. Compiled by Nadia (nadiaisa.com): https://nadiaisa.com/resources/speed-to-lead-statistics/
100×
Odds of making contact with a web lead are 100× greater when the first attempt happens within 5 minutes instead of 30.
Cite this stat:Odds of making contact with a web lead are 100× greater when the first attempt happens within 5 minutes instead of 30. Source: Oldroyd 2007, MIT / InsideSales.com Lead Response Management Study (verified 2026-10-02). Compiled by Nadia (nadiaisa.com): https://nadiaisa.com/resources/speed-to-lead-statistics/#stat-speed-100x
Cite this stat:Odds of a lead qualifying are 21× greater when the first attempt happens at 5 minutes instead of 30. Source: Oldroyd 2007, restated in the XANT 2014 Lead Response Report (verified 2026-10-02). Compiled by Nadia (nadiaisa.com): https://nadiaisa.com/resources/speed-to-lead-statistics/#stat-speed-21x
Cite this stat:Conversion rates are 8× greater in the first five minutes. Source: InsideSales Lead Response Study 2021 (verified 2026-10-02). Compiled by Nadia (nadiaisa.com): https://nadiaisa.com/resources/speed-to-lead-statistics/#stat-speed-8x
Cite this stat:Only 0.1% of inbound leads are actually engaged in under 5 minutes. Source: InsideSales Lead Response Study 2021 (verified 2026-10-02). Compiled by Nadia (nadiaisa.com): https://nadiaisa.com/resources/speed-to-lead-statistics/#stat-speed-engaged
Cite this stat:57.1% of first call attempts occur after more than a week. Source: InsideSales Lead Response Study 2021 (verified 2026-10-02). Compiled by Nadia (nadiaisa.com): https://nadiaisa.com/resources/speed-to-lead-statistics/#stat-speed-week
How much more likely is contact when the first attempt is within five minutes?
The odds of making contact with a web lead are 100× greater when the first attempt happens within 5 minutes instead of 30 (Oldroyd 2007, MIT / InsideSales.com Lead Response Management Study).
How much more likely is a lead to qualify when the first attempt is within five minutes?
The odds of a lead qualifying are 21× greater when the first attempt happens at 5 minutes instead of 30 (Oldroyd 2007, MIT / InsideSales.com Lead Response Management Study).
What is the conversion lift in the first five minutes?
Conversion rates are 8× greater in the first five minutes (InsideSales.com Lead Response Study 2021).
What share of inbound leads are engaged within five minutes?
Only 0.1% of inbound leads are actually engaged in under 5 minutes (InsideSales.com Lead Response Study 2021).
How many first call attempts happen after more than a week?
57.1% of first call attempts occur after more than a week (InsideSales.com Lead Response Study 2021).
Denver-metro prices, inventory and days on market (Colorado Association of REALTORS).
Methodology and sources
Every figure on this page was retrieved from the primary source linked on its card and verified on 2026-10-02. Base sizes and sample periods are shown so you can judge each number.
Oldroyd 2007 — Lead Response Management Study, James Oldroyd (MIT Sloan School of Management) and Dave Elkington (InsideSales.com), presented 16 October 2007. Base: 3 years, 6 companies, 15,000+ leads, 100,000+ call attempts. PDF.
InsideSales.com — Lead Response Study 2021, response-time-matters. Base: 55M+ sales activities, 5.7M inbound leads, 400+ companies.
No figure appears here that could not be traced to a cited source. Figures we could not verify are left out.
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